How We Revived a Shopify Based Electronics Brand

Problem Statement

A leading consumer electronics ecommerce company was experiencing:

• Declining retention campaign revenue

• A leaky retention funnel with major drop-offs across cart, checkout, and wishlist stages

• Low performance from email/SMS campaigns (<0.05% CTR)

• Internal debates on pulling the plug on retention marketing entirely due to poor ROI

"We were at the brink of stopping all retention campaigns. They just weren’t delivering." — CMO, Consumer Electronics Brand

Solution Implemented

Churn Proof Co. partnered with the client to completely rebuild and elevate the retention strategy in a phased, high-impact way.

1. Funnel Optimization

• Identified drop-off points in cart, checkout, and wishlist flows

• Implemented high-intent omni-channel journeys (Email, WhatsApp, Web Push)

• Reduced friction in the funnel with targeted behavioral nudges

Result : Drop-off rates reduced by 12% in 90 days

2. Advanced Retention Marketing Rollout (Phase 2: Month 3–6)

• Web Personalization Layer: Dynamic content blocks on homepage, cart page, checkout

  • Example: Cross-sell of screen guards, chargers, adapters for mobile buyers

• Smart Upselling: Added accessories + warranty during iPad/iPhone checkouts

• Cross-sell Logic: Personalized recommendations using product affinity data

Result: 28% of electronics buyers purchased an accessory or warranty within 3 months

3. Content-Led “Stickiness Campaigns”

• Built brand affinity through email series and onsite blogs

• Launched:

  • Friday Feature: “Gadget Weekly” – latest updates, buying guides

  • “Product of the Month” – spotlight campaign on focus SKUs (e.g. gaming laptops)

• Introduced Engagement Scoring System:

  • Metrics included site visits, email clicks, purchases, blog views

Result: Created a core loyal audience of 8,000 high-intent users from a registered base of 85K

Impact Created

Metric	Before	After	Growth
Retention Campaign CTR	0.02%	5%	+26,900%
Retention Campaign ROI	0.4	20.47	+5,017%
Repeat Purchase Rate	Baseline	↑ 297%	Huge lift
Accessory/Warranty Attach Rate	~2%	28%	+26% points
Loyal Customer Base (Monthly)	<1K	8K	8x Growth

Graph - "Retention ROI Over Time"

Why It Worked

• Moved from generic to data-driven, personalized retention

• Blended conversion optimization with brand engagement campaigns

• Positioned retention not as a cost center, but a profit engine

  
  
  
  

What did the Client Say

“We have seen the true potential of retention. We went from doubt to delight and we’re seeing revenue grow every week.” — Head of Growth, Consumer Electronics Brand

Customer engaging with products on a tablet at home