Retail

Success stories of O2O or Offline to Online Strategies applied to retain customers.

Legacy Furniture Retailer Driving Revenue Through Emails

Problem Statement A legacy furniture retailer with 7+ stores across the Middle East faced: Negligible online revenue despite having an eCommerce presence (98% offline, 2% online split) Poor email campaign performance with low open and click-through rates Inconsistent revenue tracking across currencies (USD, SAR, KWD), making ROI calculation unreliable Conflicts between offline and online offers , confusing users and lowering conversions No user analytics to inform targetin

2 min read

Rerouted Offline Customers to Online via O2O Strategy

Problem Statement A leading grocery chain with 70+ stores across the Middle East faced: Disjointed customer data across online and offline channels Loyalty program launched, but no communication mechanism to inform users of loyalty tiers or points High churn from both online and offline customers Checkout and cart drop-offs were alarmingly high Conventional content strategy and poor visibility for leadership on performance or action items "We had a loyalty program, but we

3 min read